One of the first steps in preparing a design binder for your client is to develop a mood board. A mood board helps us, visualise and present back a scheme to a client so they can get a real feel for how everything works together.
A mood board is so important and is the first step to ensuring tat you are in lock step with your client and their vision for their home or space. It wouldn't be a far stretch to say that a good, well developed mood board can solidify a relationship between client and designer.
For this blog we are going to use a whole home Reno project as our example. Here are my MUST HAVES for any the of Mood Board;
Title Page & Organization
As you present your project you can easily loose your clients if you jump around from room to room, detail to detail. Organize your presentation so that you flow through the home in a natural order. Make sure your pages are organized and detailed so the client understands where you are in the home.
2. Room Inspiration
Find a photo that is the inspiration for the aesthetic or style, or a landscape that brings the feeling of the room, or even a small detail in texture or colour that will be the focal point.
I typically like to bring in a photo of room that showcases the type of lighting and colour scheme, they the rest of my photos are close up shots that highlight texture, pattern and furniture style.
This inspirational photo should also follow the colour scheme of the room or space and ensure that the other details to follow complement.
3. Add in the Colour Scheme
Bring in the colour! In this example of the kitchen we have a dark oak stain, dark honed marble and soft creamy white. If possible try to find colour swatched that show their sheen or dullness. Any little extras add so much to helping our clients grasp and get excited for their project!
4. Add in the Details
In this example we were renovating a 1930's kitchen that was in desperate need of both structural and cosmetic rework. The client was dedicated to bring back the heritage and vintage of the era, so having patina brass, hammered metals, marble veining and quarter saw oak needed to be highlighted in this board. These details bring in the sense of touch which helps our brains better understand the design.
5. Less is More!
Notice how this board doesn't't have any text (minus the title). That is intentionally done so that the clients can focus on the overall feel and not get distracted by specifics. Nothing is spec'd yet which helps saves your time as a designer, As we all know, there is nothing worse then putting in hours and hours of work to only have it needing to be revised.
Last few tips on creating effective mood boards;
- Use Canva as a starting tool for your design presentations, super easy and user friendly!
- Don't over Crowd the space
- Keep an eye on your margins (make them align, design 101!)
- Template your Design, once you find or create a template that you like save it and use it over and over again.
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